Microsoft Cloud Authors: Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White

Related Topics: Microsoft Cloud

Microsoft Cloud: News Item

Expressing Brand Passion With Windows 7

Windows Theme Experience and Windows Personalization Gallery create new opportunities for brands' interaction with consumers.

Microsoft Developer

Microsoft Advertising has unveiled two new exclusive branding opportunities available on Windows 7.

Microsoft is enabling global marketers to utilize the desktop or Internet browsing experience exclusively for their brand, with Windows Theme Experience and Windows Personalization Gallery. The announcement was made at the Monaco Media Forum in Monte Carlo.

Both of these Windows 7 theme experiences are being tested by a handful of brands as part of a pilot program that runs until October 2010. The themes allow new consumer engagement opportunities across Microsoft's unique product portfolio and let consumers connect with their favorite brands outside of traditional online advertising. The themes are opt in for consumers, who have the choice to download the branded themes they are most passionate about.

The global advertisers already on board include Ducati, Infiniti, Porsche and Twentieth Century Fox. In addition to these global brands' themes, there are seven Microsoft themes: two for Xbox "Gears of War"; three for Zune: Characters, Elements and Zodiac; and Bing's Best and Lugares Coloridos.

Windows Theme Experience

Windows Theme Experience is a robust sponsorship opportunity that offers engagement beyond the desktop with a combination of elements including Internet Explorer 8 add-ons, Windows 7 and Windows Vista Web-connected gadgets, Windows 7 backgrounds and borders, and operating system audio elements making up the offer. In addition, brands will be able to maximize their presence on Microsoft properties worldwide, including MSN and Windows Live, and have the potential for inclusion in Windows Galleries and the new desktop gadgets and add-ons that will ultimately drive consumers to a sponsor's dedicated download page. These new themes are intended for a brand's most passionate fans and allow for a deeper engagement by letting consumers embed their favorite brand into their PC experience.

Windows Personalization Gallery

The Windows Personalization Gallery offers a desktop branding experience for users throughout the operation of their Windows 7-based PC including backgrounds, slide shows, borders and application audio elements.

"The new Windows Theme Experience and Windows Personalization Gallery in Windows 7 allow consumers to customize their technology to reflect the things in life they are most passionate about," said Darren Huston, corporate vice president of the Consumer & Online organization at Microsoft. "These are great examples of Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways."

"Microsoft is a key partner in our global advertising strategy; they constantly provide new ideas and opportunities which are tailored to our brand and exciting for our customers," said Jon Brancheau, director, Global Infiniti Marketing. "At Infiniti, our vehicles are a personal expression of the driver, much like computer personalization is an expression of its user. The Windows Personalization Gallery and Windows Theme Experience are unique offerings that will provide Infiniti with a new set of tools to integrate our brand elements into the lives of consumers everywhere."

"People connect emotionally with films and the stories they tell," said Bettina Sherick, vice president, Digital Marketing, Twentieth Century Fox International. "These are the same people who personalize their digital experience. We are thrilled to be able to bring our film properties to consumers and let them engage more deeply with the stories that move them."

"We pride ourselves on innovation and groundbreaking technology at Porsche, as well as customer service where we strive to listen to our clients," said Scott Baker, advertising manager for Porsche Cars of North America. "That's why we are excited to partner with Microsoft, a company known for constantly providing new ideas and opportunities for its customers. We know that to engage with consumers, you have to integrate with their lives. The Windows Personalization Gallery and Windows Theme Experience do exactly that."

"We pride ourselves on listening to our clients and developing the most innovative, accessible and relevant products based on their feedback," said John Nicol, general manager, Last Mile Innovation, Microsoft Consumer & Online. "Windows 7 is your PC simplified, and the personalization options are a unique and valuable experience for consumers. We know that traditionally 50 percent of PC installations are personalized.(1) For brands that are looking to engage on a deeper level with their consumers, personalization is one of the most effective and well-received methods of increasing brand awareness."

The Windows Theme Experiences and Windows Personalization Gallery are available globally. The various themes for download can be viewed at http://go.microsoft.com/fwlink/?LinkId=109286. Advertisers who are interested in the pilot should contact their local Microsoft Advertising sales representative.

More Stories By .NETDJ News Desk

.NETDJ News Desk monitors Microsoft .NET and its related technologies, including Silverlight, to present IT professionals with news, updates on technology advances, business trends, new products and standards, and insight.

IoT & Smart Cities Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...