Welcome!

Microsoft Cloud Authors: Nick Basinger, Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie

Related Topics: Recurring Revenue, Containers Expo Blog, @CloudExpo

Recurring Revenue: Article

View Slide Deck to Oracle's Keynote at 4th Cloud Expo

Rex Wang Discussed Private, Public, and Hybrid During his Cloud Computing Expo Keynote

Cloud Computing Expo on Ulitzer

Rex Wang, VP of Product Marketing at Oracle took the audience through a tour of the company's offerings during his keynote presentation at the 4th International CloudComputing Expo in Santa Clara Wednesday morning, November 4. He also made the key point that Oracle wants "to offer customers a choice."

This basic, seemingly simple strategy is exactly how Oracle differentiated itself from a pack of competitors in the early days of the relational database wars--offering versions that ran on every available platform at the time, even though many of those platforms were marginal. By assuring customers that Oracle's product would run on anything in the house, customers were assured and Oracle became dominant.

So, today, in a nascent Cloud Computing industry - IDC estimates that Cloud represents 5 perccent of the market today, and will reach 10 percent within four years - Oracle aims to again re-assure its customers that the company will be there whether a customer wants to have a private cloud, a public cloud, or a hybrid.

View & Download Rex Wang's Slide Deck Here

"This notion of elastic capacity, this seemingly unlimited capacity to scale" is an obvious perceived advantage of Cloud Computing, Wang noted early on. Beyond that, "self-service is an important element, as is pay-per-use, which does not require a lot of capital upfront."


SYS-CON.TV streamed Cloud Computing Expo keynotes and general sessions to an average 70,000 online viewers each day

Wang elaborated on that point, noting that pubilc clouds "are much cheaper to get started with; you just pay as you go. (Furthermore), cloud providers purport to have greater economies of scale (then their customers), which is probably valid for small and medium-sized companies." But he wondered how much advantage any provider would have "relative to a large enterprise." That said, he also pointed out that a public cloud is "simpler to manage, so a lot of people are using the cloud and simply bypassing IT, and this is a line-of-business expense rather than a capital expenditure."

Discussing private clouds, Wang said there are "lower total costs, (that is) the tradeoff period is 2 to 3 years. This is the classic buy vs. rent argument. Private clouds also provide greater control (and reassure people) about security, compliance, and an easier integration with on-premise systems."

Wang referred to Oracle's positioning by saying "we've been fairly quiet...but this doesn't mean we don't have an initiative in place." He was no doubt being the good soldier in bringing the good news of Oracle's commitment to Cloud Computing in counterpoint to company CEO Larry Ellison's extremely sarcastic remarks on the topic just a year ago to financial analysts.

The reality is that technology CEOs--least of all flamboyant ones--aren't in the trenches getting things to work for customers, and Wang's nuts-and-bolts presentation was meant to re-assure anyone who was listening that the company will support all types of cloud initiatives. Meanwhile, Ellison updated his remarks a bit at the company's recent OracleWorld in San Francisco, discussing Fusion and how having a single cloud provider (such as Oracle) has its advantages.


Oracle was a Platinum Sponsor of 4th International Cloud Computing Conference & Expo, November 2-4, 2009, in Santa Clara

As Wang said, "If you are an Oracle licensee, you can run that license in the cloud. if you have an unlimited license, you can run an unlimited amount; you can move your licenses around between on-premise and offsite locations. We can also allow you to get online with Amazon (if you want) in a matter of minutes." Wang made the case that Oracle's flexible approach reflects reality, noting that "companies are moving at different rates of speed, and sometimes a single company is moving at different rates of speed internally," so you might see "certain apps in silos, certain apps that have been virtualized, and some in a self-service environment."

View & Download Rex Wang's Slide Deck Here

He urged his audience to "imagine going to a company portal and making an IT service request (in which) you might pick a request for a new size virtual machine, new virtual image, get it running in a self-service mode, and have it be automatically provisioned without involving IT."

This is a future that Wang says Oracle can envision and support, whether you call it SaaS, PaaS, IaaS, or some variant of Cloud Computing.

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...