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Turkcell Launches Europe's First Web Video Streaming on Mobile With Novarra

- Leading Turkish Operator Utilizes Vision(TM) Platform for new 3G Services

CHICAGO, August 27 /PRNewswire/ -- Novarra, the Internet Mobility(TM) company, and Turkcell, the leading communication and technology company of Turkey, today detailed the critical role of Novarra's Vision(TM) mobile internet and multimedia platform in Turkcell's 3G launch. Novarra's latest release, Version 8.0, will provide services that are core to the success of Turkcell's innovative 3G data offerings including:

    
    -- Rich Streaming Video for Compelling User Experience: Consumers in 
       Turkey can now view videos from top sites including Dailymotion, 
       Izlesene and Timsah on popular phones from Nokia and Samsung.
    -- Turkcell-branded Web Toolbar for Usability & Personalization: 3G
       phones with WebKit and other capable HTML browsers benefit from 
       Novarra's Smarter Smartphones(TM) features including personalized web 
       browsing settings, multiple view options and single click access to 
       search, login and main content.
    -- Over the Air Payload Reduction of up to 90%: Network capacity
       optimization enables Turkcell to cost effectively handle the expected
       surge of 3G data traffic while providing data cost savings for 
       consumers,
    -- Any Web Site from Any Phone for User Choice & Satisfaction: As with 
       the existing Turkcell-im 2.5G offering, customers will continue to
       enjoy any web site on their mobile phones with a fast, mobile-friendly
       experience that includes the same content, functionality, and features
       available on their PCs. The easy to discover "Enter URL" box 
       encourages exploration and drives web usage.

"Turkcell Video Watch is another example of Turkcell's innovative services," comments Burak Ertas, Division Head, Consumer Value Added Services. "3G allows broadband internet access from mobile handsets and Turkcell is striving to develop faster, more creative applications. Through our strategic, new 3G data services, we are working to strengthen our leadership in the mobile internet market."

"As demand for internet mobility continues to grow, consumers expect rich content, speed and ease of use. Novarra solutions are critical for operators to maximize network capacity and performance to profitably deliver the best possible user experience," comments Ian McWilliams, Managing Director, Novarra Europe. "We are pleased to work with Turkcell who are regularly recognized for leadership and innovation. Other operators will be following their lead for video and smartphone experience in the near future."

Novarra, the Internet Mobility Company, provides high performance mobile internet browsers and platforms for operators, handset manufacturers and internet brands to create new services and revenue streams for smartphones, mobile broadband devices, feature phones and emerging market handsets. The patented architecture is open, standards-based and designed for mass-market deployments. The solutions deliver a high quality mobile user experience for services including full rich web browsing, search, widgets, video and advertising as well as support for mobile sites, next generation portals and mobile app stores. Global, commercial deployments over 7 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data service revenues.

Turkcell is the leading GSM operator in Turkey with 36.3 million postpaid and prepaid customers as of June 30, 2009 operating in a three player market with a market share of approximately 57% as of June 30, 2009 (Source: operators' announcements). Turkcell is the technology leader providing EDGE technology across the country. Turkcell also provides high quality data and voice services to 60% of the population (as at 30 July 2009) through the implementation of its 3G technology. Turkcell provides roaming with 624 operators in 206 countries as of August 5, 2009. Serving a large subscriber base in Turkey with its high-quality wireless telephone network, Turkcell reported US$1.4 billion net revenue for the quarter ended June 30, 2009 as per IFRS financial statements. Turkcell has interests in international GSM operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the NYSE ("New York Stock Exchange") and the ISE ("Istanbul Stock Exchange") since July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell's share capital is held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.08% by others while the remaining 33.48% is free float.

    
    Media Contacts:

    Europe:
    Annette Leach
    Hotwire PR
    [email protected]
    +44-(0)-20-7608-2500

    North America:
    Greg Venne
    Topaz Partners
    [email protected]
    +1-781-404-2400

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