BOULDER, CO -- (Marketwire) -- 07/03/09 -- Microsoft's new search engine, Bing.com, is gaining momentum in the Web industry. Although Bing is still in its infancy, the arrival of a new search engine poses new challenges for Web optimization and search engine optimization (SEO) companies. However, Sinai Marketing, Inc., industry experts in dental marketing, is poised for new search engines and changes to the Web industry.

Even though Sinai's optimization techniques are custom-made for top search engines such as Google and Yahoo!, their methods for SEO (Google) are proving successful even in new search engines such as Bing.

Thanks to Sinai's Web optimizations, clients are benefiting top Bing rankings as well as Google rankings. Dr. David DiGiallorenzo, a periodontist practicing in Philadelphia and a Sinai dental SEO client, is placed in the topmost position in Bing. Other Sinai clients benefiting top search engine rankings in Google and Bing are Dr. Jennifer Eisenhuth, a Minneapolis orthodontist, and Dr. Charles Crane, a cosmetic dentist in Sarasota, FL.

"It is a joy to see our SEO techniques prove successful in new search engines," said Sinai President Ali Husayni. "We cannot control how the Web industry shifts and how new search engines like Bing collate data, but it is exciting to see our techniques translate so well to new services."

Launched June 4, 2009, Bing has gained a 2% bump in usage in the U.S. over a two-week period from 13.8% to 15.5%, according to comScore, an Internet research company.

Sinai works largely in dental SEO for general dentists and specialized practices in the U.S. as well as in various other industries. Sinai optimizes clients' Web sites by modifying the code and content for search engine spiders. Search engines place the most popular and best optimized sites at the top of their search results. Thus, for a SEO company like Sinai, it is imperative to give clients top results in whatever keywords they desire.

"New search engines could use different spiders and current search engines modify theirs constantly for better search engine results (SER), so the potential for obsolete SEO tactics is ever present," said Husayni. "Keeping our methods in line with the changing trends is a top priority. We strive to give our clients the best possible service, and keeping our clients at the top of search engines is of paramount importance."

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