The Indianapolis Tennis Championships Presented by Lilly announced today it has selected on-demand email and one-to-one marketing provider ExactTarget to power the interactive communications for the US Open Series event July 18 – 26.

The tournament will harness the power of ExactTarget’s integrated Web-based messaging platform to allow fans to sign up for newsletters via text messaging and online, receive personalized voice messaging updates from tour athletes including Andy Roddick and participate in onsite interactive quizzes to compete for prizes via text messaging.

“The 2009 Indianapolis Tennis Championships presented by Lilly is expected to be one of the biggest in history, so we needed a new interactive way to communicate with the thousands fans who will flock to the Circle City for the eight-day tournament,” said Kevin Martin, tournament director for the Indianapolis Tennis Championships Presented by Lilly. “ExactTarget’s addition of voice messaging and interactive quizzes is a first for the series and will provide us new ways to connect with fans before, during and after the event.”

Tournament officials have already begun accepting newsletter signups via text messaging and will seek additional subscribers online and through a round of radio advertisements in early July. The tournament will also begin allowing fans to opt-in to receive voice messaging updates and offers from the tournament and athletes in the next two weeks.

The most anticipated technology addition to the tournament, Martin said, is the interactive text messaging quizzes featured on the tournament’s Jumbotrons. The large screens will feature trivia questions that will allow fans to reply with an answer via text messaging for a chance to win prizes and discounts.

“Sporting and business events are increasingly looking for new ways to inform, educate and entertain attendees throughout the event,” said Tim Kopp, ExactTarget’s chief marketing officer. “ExactTarget’s sophisticated platform allows event organizers to power their e-newsletters, event voice reminders and integrated text messaging all from a single, easy-to-use online platform that provides unmatched analytics and tracking tools.”

The selection of ExactTarget to power the interactive communications for the Indianapolis Tennis Championships comes less than three months after the integrated one-to-one marketing provider powered the interactive communications for ABC’s Extreme Makeover: Home Edition. In April, ExactTarget powered the communications for the show’s featured homebuilder The Estridge Companies in Indianapolis. Estridge used ExactTarget’s software to register people to receive news alerts about the build and to send email and voice messages to volunteers reminding them of their up-coming shifts. The builder also used ExactTarget’s text messaging capabilities to allow people visiting the build site to text in questions about Estridge or any of the products used on the build.

About Indianapolis Tennis Championships

The Indianapolis Tennis Championships Presented by Lilly is a world-class ATP Tour event held annually in Indianapolis and is a part of the Olympus US Open Series. The event traces its roots back to 1920 and has hosted such notable players as Pete Sampras, Arthur Ashe, Jimmy Connors and Andre Agassi. For more information, visit www.tennisindy.com.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.